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Intelligence for Impact

We believe AI should only multiply good and contribute positively to society.

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Born from a Real Need

AI Fox was founded after recognizing a critical gap in the market: business owners knew AI could transform their operations, but they didn't know where to start. They were overwhelmed by endless tools, afraid of choosing the wrong solution, and simply didn't have time to learn it all while running their business.

What they needed was a trusted partner who understood both AI technology and their business needs—someone who could guide them through the complexity without adding to their already full plate.

We heard the same request repeatedly: "I wish I could have a person who could tell me what's the best, how to do it, and help me out with that."

That's when AI Fox was born—not as another company selling tools, but as a true partner, someone who stays with you through every step and celebrates your wins like they're our own.

What Drives Us Every Day

Time is our most valuable resource—no one can give us more than we have. If AI can free you from repetitive, boring tasks, why not use it? We believe technology should enhance the quality of your life, giving you more time for what truly matters: your family, your passions, and meaningful work that makes a difference.

AI is a powerful booster for businesses. Our mission is to help good businesses grow faster, so they can create more positive impact in the world. When you succeed, we succeed—and the world becomes a better place.

Our Core Values

The ethical compass that guides every decision we make

Positive Impact

We partner with organisations that prioritize people, planet, and purpose. Every project we undertake must contribute to making the world better.

Digital Integrity

We build AI systems that respect privacy, promote transparency, and uphold the highest ethical standards in every implementation.

Practical Focus

We focus only on solutions that genuinely improve your business and deliver measurable value, avoiding trends or unnecessary technology.

Sustainable Partnerships

We create long-term relationships focused on continuous improvement, results, and sustained value over time.

Meet our team leaders

People Always Come First!

This isn't just a tagline. We genuinely care about you—our team, our clients, your goals. Every decision we make starts with: 'Is this good for the people involved?'

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Natalia Cherno

Founder & CEO

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Natalia Cherno

Founder & CEO

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Saad Ali

Chief Technology Officer

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Saad Ali

Chief Technology Officer

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Anna Hayes

Head of AI Research

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Anna Hayes

Head of AI Research

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Olivia Smith

Head of Customer Success

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Olivia Smith

Head of Customer Success

Industries We Don't Serve

We maintain strict ethical lines and never compromise our values. We will not work with businesses involved in

Addiction Industries

Tobacco, gambling, or substances that create dependancy

Violence and Conflict

Weapons, walfare, or activities causing physical harm

Exploitation Tools

Digital addiction, psychological manipulation, or predatory practices

Environmental or societal harm

Businesses that damage our planet or communities

“This isn't just policy - it's our promise. We choose intergity over profit, every single time.”

“This isn't just policy - it's our promise. We choose intergity over profit, every single time.”